Building Corporate Image through Recruitment Advertising: Interface between Human Resource and Marketing

Abstract

Recruitment is an essential tool of HR for sustaining the required number of employees based on operation for the organization it serves. This process can be used to build a corporate image to make it more attractive to the job seekers as well as other stake holders. This paper seeks to highlight the current practice of recruitment advertising in the context of Bangladesh through newspapers. In this research it has been found that very few companies concerned regarding the attractiveness of their advertisement. Some of the companies provide thought provoking information of the content analysis of selected newspapers for a given period resurfaces some interesting findings including the basic research questions.